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DonateMyDress.org is the first national campaign designed to encourage girls around the country to donate their prom and special occasion dresses to those who cannot afford them for prom, sweet 16, quinceañera or formals. The site features a directory of local dress drive organizations across the U.S. that will enable girls to easily find out where in their local markets they can donate or receive a dress. In addition, DonateMyDress.org contains information on upcoming events and special promotions, a photo gallery of real girls donating and receiving dresses, as well as links to content on prom and quinceañera planning, hair and makeup tips, and other worthy causes.

DonateMyDress.org is part of the Hearst Teen Network, which includes the industry's leading teen brands — CosmoGirl, Seventeen and TeenMag — and MisQuinceMag. With more than three million monthly unique visitors, the Hearst Teen Network is one of the top 10 ranked entertainment news web sites, according to ComScore Media Metrix.